Candy Holiday Collection
This collection of holiday designs was created for a Shutterfly 2023 Christmas campaign. The goal was to build a group of designs supporting a 'Candy Cane Lane' theme. The designs needed to be sales conscious, meeting the functional needs of the photo card customer, and push a traditional Christmas color palette into something unique and eye-catching.
My approach involved collecting Christmas candies and sketching loose shapes to suggest their texture and feel. I arrived at typography that twists and curls like pulled taffy, scattered dots that shimmer like sprinkles and punched stars reminiscent of cut sugar cookies.
