Evergreen Holiday Collection
This collection of holiday designs was created for a Shutterfly 2023 Christmas campaign. The goal was to build a group of designs supporting an Evergreen theme. The designs needed to retain some greenery elements from a rustic theme, but nudge it toward a more modern vibe.
My process involved collecting vintage botanical prints and stamped animal shapes. I considered how leaf impressions can create watermark shapes and I graphically carved animals into a stylized border. For more modern pieces, I bent lines into shapes that undulate like fluid amber and flanked a simple composition in iridescent type for a hint of frosted glimmer.
